Susan Reimer: "Going gray isn't just for the young at heart anymore"
In this lifestyle centered article, Susan Reimer discusses the new fad in popular culture today - females purposely keeping or dying their hair gray. For today's younger generation, dying one's hair is a sign of being hip and cool, not as it has been previously considered as - old. Not only do youth today rock the gray hair trend, but older women also continue to embrace the look. According to Reimer, in the past, women who have noticed themselves receiving gray hairs would spend "an average of about $330 every year" concealing their gray hairs. Reimer uses a variety of rhetorical devices to construct a well thought-out article - including a comedic tone and an appeals to pathos. Throughout the article Reimer utilizes comedy to relate to her audience through phrases such as, "Is gray the new black?" referring to the popular crime-comedy Netflix original series, Orange Is The New Black. Reimer also appeals to pathos by referring to popular icons in today's society such as celebrities like Kelly Osbourne and Lady Gaga and magazines like Vogue and Elle. Susan Reimer also uses personal accounts from local members of the Baltimore community to appeal to the local community's emotions.